Based in the Somerset countryside, James Wellbeloved have been producing dog food since 1992, after finding that many dogs were suffering from allergies and intolerance's caused by the ingredients in the food they were eating. The James Wellbeloved company started out with the intention of creating a hypoallergenic range of foods that would be suitable for all dogs but would take special care of the ones suffering from allergies and intolerance's.

The belief that natural foods taste best led to the creation of a naturally healthy, complete food, free from artificial additives, cheap fillers and colours. James Wellbeloved is packed with high quality, single source protein and natural, beneficial ingredients, such as linseed, for a smooth, glossy coat and chicory extract to maintain a healthy gut.