This was an average puppy toy for my Whippet. He did play with it, mainly by carrying it around by its handle, but it didn't keep his attention for long. This meant that when he was teething, it wasn't a toy we could rely on to prevent him from chewing cushions/other items of furniture. The hole on the binkie is quite wide, which means anything stuffed inside is fairly easily licked out. The rubber isn't particularly durable, especially if it gets taken outside and left, but will likely last for as long as your dog is a puppy - it did for ours.