I ordered this in June 2016 and use it daily for my Jack Russell. I'm considering if I need to order another pot yet in May 2017. The product is a thick paste, my boy loves it and I have found the baby toothbrushes to be the best to use for his teeth and gums, He loves licking the toothbrush after cleaning so he regards the whole thing as a huge treat. His puppy friend was concerned about my cleaning his teeth so I cleaned hers as well. She's staying while her Mum's away and now goes to the drawer where I keep this at night wanting to have her teeth cleaned! I will be buying again when I need to.

My greyhound who hates his teeth being cleaned accepts this more readily than other dog toothpastes I have previously tried. Have only used it a few times so far but haven't used a lot, so I anticipate this tub will last ages!

I have tried two other types of toothpaste on my Belgian Shepherd X 'Bertie' but this one is by far the best in my opinion and lasts for months. The thick formula makes it much easier to use than others and it's good value for money. I've been using it daily for 2 1/2 months and there is easily 95% left! Bertie always looks forward to his evening teeth cleaning session and will wait in the kitchen looking up to where I keep it to remind me. Dorwest's instructions used to say to use it once a week which originally put me off buying it but they now say to use daily if possible.

Just used Roast Dinner Toothpaste for the first time and its really good, with it being a thicker pastier consistency it stays on your finger and on the dogs teeth better instead of the others i've used where it just slides off.

We bought this for a our dog when we first got him as a puppy and its brilliant. Our dog loves the taste so always looks forward to having his teeth brushed. The product may sound expensive but it really isn't, you don't actually need that much per teeth brushing session so you'll find it lasts you many months +. Both my husband and I would happily recommend this product, our dog loves it and it definitely makes it easier when coming to brushing his teeth! I'm delighted to see it available from here as we previously purchased from elsewhere. Great product, great price - go on give it ago and I'm sure your dog(s) will love it.