I've been buying all sorts of toys for our 3 year old rescue Lab to see what he likes. Any toy he shows an interest in doesn't last the day, he'll chew or tear through pretty much anything. When we saw how soft and flimsy looking this toy was we didn't expect it to last 5 minutes. We couldn't have been more wrong. He loves this. He takes it everywhere. It's very soft so the gentlest of touches causes it to squeak. He just softly mouths it and has never bitten down on it. He's had it a month and it's still in it's original condition. It's an exceptional toy for him and so inexpensive too.