Pro Plan Pet Food


 Pro plan only uses high quality ingredients formulated to help your pet enjoy a long and healthy life. Developed by Purina's vets and nutritionists, the Pro plan range combines nutrients carefully chosen to help support your pet resulting in a complete pet food providing a lifetime of natural protection.


Purina has spent over 80 years developing diets for puppies, kittens, cats and dogs so they can enjoy healthier and longer lives. This has been achieved through scientific studies at the molecular level so as to helps individual pets achieve their full genetic potential. A simple adjustment to a specific pet food can reduce the risk of certain health issues or help manage specific health conditions just by the way the nutrients interact with the pet’s genes.This lead to the development of Pro Plan pet food.

Molecular nutrition is about expanding nutritional research and not genetic engineering; a new level of research for animal nutrition. The aim of this research is to understand how nutrients affect the natural immune function of pets and specifically dogs and cats. Purina undertakes such studies in order to discover the optimal levels of protein required to support the immune function in the various life stages of pets.

Purina pro plan also funds a cell physiology facility in order to apply up to date scientific methods upon various cell types representing specific tissues or even disease models. These cell cultures are grown and maintained to study how nutrients can influence the bodies system. This facility recommendations on how such technology is implemented into specific pro plan products in their pet food range. This interest in genetics derives from a recognition that the nutritional needs of a dog or cat depend, in part, on their genetic background, by such improved understanding develops diets that will help individual pets achieve their full genetic potential.