I have two incredibly spoiled, fussy Staffordshire bull terriers. They generally reject out of hand any food I offer them, no matter how good the quality. I have spent literally hundreds of pounds on dog food they have refused to eat. I took a gamble buying this & boy has it paid off. They love it & will generally clean their bowls. Easily their favourite kibble we've tried (and they've tried a LOT of different products). Will definitely be buying more & trying other flavours.